athletes first connects the world of sport to a global business network through our various portfolios of professional client management, athletes & players tour management, recruitment system of talented sports youngsters and national teams management.

We increase revenue through sponsorship acquisitions and marketing and media opportunities of our clients and accompany international sporting events with turn key solutions. Our success is built on the quality of the partnerships and relationships with service providers over the past years.
athletes first sportmanagement GmbH (AfS) is a full-service sport agency and global sport communication with services in client management, sportconsulting, sportmarketing, sportsponsoring, sportadvertising and sport events. AfS covers all major olympic games sport codes: soccer, athletics / track&field, tennis, swimming, as well as golf, marathon, roadraces and paraplegic sports. AfS services professional players, athletes, coaches and national teams with approved FIFA licence players agents, IAAF Athletes Representatives, Team Managers and sport agents. AfS Athletics Division offers a full service athletes tour management, including the IAAF World Athletics Championships, IAAF Diamond League, IAAF World Challenge Meetings, EAA Premium Meetings and German Meetings series, Athletics Team Base Camps (TBC) and training centers, Athletes Liaison for international competitions. Furthermore AfS is specialized in sport event security, sport hospitality, sport travel and brandmarketing in sport.