SPORTS
MARKETING

 
 
The staging of the athletics events in its complexity is an important and often demanding task for athletics federations. The success of these events is determined by the standard to which they are organised and managed.

AFS is committed to assist clients, organiser or cities by creating and managing end-to-end national and International sportevents to:

  • Identify new local talents on a national level
  • Create awareness of sports to young people
  • Present a positive image of athletics to the public
  • Offer effective sales and marketing platforms

PERSPECTIVE

  • National championships
  • International competitions
  • Continental championships applications

The end-to-end event management includes:

  • Strategic + operational management
  • Competition + venue management
  • athletes liaison
  • technology systems
  • media + marketing services
  • budgeting
 
 
 
athletes first sportmanagement GmbH (AfS) www.ath1st.com is a full-service sport agency and global sport communication with services in client management, sportconsulting, sportmarketing, sportsponsoring, sportadvertising and sport events. AfS covers all major olympic games sport codes: soccer, athletics / track&field, tennis, swimming, as well as golf, marathon, roadraces and paraplegic sports. AfS services professional players, athletes, coaches and national teams with approved FIFA licence players agents, IAAF Athletes Representatives, Team Managers and sport agents. AfS Athletics Division offers a full service athletes tour management, including the IAAF World Athletics Championships, IAAF Diamond League, IAAF World Challenge Meetings, EAA Premium Meetings and German Meetings series, Athletics Team Base Camps (TBC) and training centers, Athletes Liaison for international competitions. Furthermore AfS is specialized in sport event security, sport hospitality, sport travel and brandmarketing in sport.