SPORTS
MARKETING

 
 
More than any other event, major sporting events attract the attention of millions of fans across the globe. With the range of stakeholders involved now as diverse as corporate sponsors, local and national governments, professional sports bodies, delivery partner consortia, and national security forces, security issues have become equally diverse and multi-faceted.

AfS partner Geller Security is specialized in security and risk consulting to major sporting event stakeholders, providing bespoke and innovative solutions for risks bearing on their event-related operations.

Geller Security has unique experience in consulting directly to organising bodies and delivery partners for major international sporting events. We have developed security policies, plans and concepts of operations, informed by thorough risk assessment methodology, to assist clients in developing baselines for scalable security solutions.

The team of Geller Security provides comprehensive forecasting and analysis of all foreseen threats to the safe and smooth running of the event and the client’s involvement with it. They also provide ongoing monitoring of the rapidly evolving risk landscape surrounding major sporting events. Clients who have benefited from such assessments include international broadcasters, corporate event sponsors, insurers, event organising bodies, corporate entities in proximity to the event, and high profile, high net worth individuals.

Geller Security has a proven track record of providing world-class security coordination and response services. With multinational staff drawn from military, police, intelligence service and corporate security backgrounds.

Geller Security provides:

  • security coordination and facilitation for individuals attending the event
  • pre-arrival planning
  • local risk assessments
  • journey management systems
  • security audits of residences and event venues to executive protection
  • emergency response services and evacuation planning

We have delivered these services for corporate event sponsors, corporate clients visiting events, high net worth individuals and their families, and professional athletes.
 
 
 
athletes first sportmanagement GmbH (AfS) www.ath1st.com is a full-service sport agency and global sport communication with services in client management, sportconsulting, sportmarketing, sportsponsoring, sportadvertising and sport events. AfS covers all major olympic games sport codes: soccer, athletics / track&field, tennis, swimming, as well as golf, marathon, roadraces and paraplegic sports. AfS services professional players, athletes, coaches and national teams with approved FIFA licence players agents, IAAF Athletes Representatives, Team Managers and sport agents. AfS Athletics Division offers a full service athletes tour management, including the IAAF World Athletics Championships, IAAF Diamond League, IAAF World Challenge Meetings, EAA Premium Meetings and German Meetings series, Athletics Team Base Camps (TBC) and training centers, Athletes Liaison for international competitions. Furthermore AfS is specialized in sport event security, sport hospitality, sport travel and brandmarketing in sport.