SPORTS
MARKETING

 
 
In business-to-business communication, the relationship between club and business enterprise goes one step beyond a pure partnership: in this case, the sponsor is the host and offers its clients a unique experience of stadium atmosphere combined with a refined ambience.

New, state-of-the-art stadiums in particular have the advantage of being able to offer a sophisticated setting with relative ease. But even in "older", less modern stadiums, which generally have less space available, interest in hospitality measures is great, with a tangible benefit for all concerned.

From boxes sporting the company's CI to the VIP areas of business seats proprietors, the stadiums offer a wide range of possibilities for realising various communication goals in the b-to-b segment. The measures concentrate on the contact to the sponsors' own clients and the other guests, accompanied by the fostering of existing and establishment of new contacts, which are linked with the positive football experience.

AFS creates memorable hospitality and incentive packages to add an exclusive value to sporting events and strengthen partner relationships.

Furthermore AFS offers through their partners access to all premier sport events across the world. The hospitality programs of sports events combine the most desirable tickets with exclusive on-site hospitality services in the stadium or on special tours.

The installation of the international athletics events in countries enables us to create these hospitality packages and corporate events in and outside the stadium-even in cooperation with the national football leagues.

PERSPECTIVE

  • Access to worldwide sporting events
  • Exclusive tour packages
  • Partnered to leading hospitality agency
 
 
 
athletes first sportmanagement GmbH (AfS) www.ath1st.com is a full-service sport agency and global sport communication with services in client management, sportconsulting, sportmarketing, sportsponsoring, sportadvertising and sport events. AfS covers all major olympic games sport codes: soccer, athletics / track&field, tennis, swimming, as well as golf, marathon, roadraces and paraplegic sports. AfS services professional players, athletes, coaches and national teams with approved FIFA licence players agents, IAAF Athletes Representatives, Team Managers and sport agents. AfS Athletics Division offers a full service athletes tour management, including the IAAF World Athletics Championships, IAAF Diamond League, IAAF World Challenge Meetings, EAA Premium Meetings and German Meetings series, Athletics Team Base Camps (TBC) and training centers, Athletes Liaison for international competitions. Furthermore AfS is specialized in sport event security, sport hospitality, sport travel and brandmarketing in sport.