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Marketing

Olympic Athletics Team of Colombia signs 4-years sponsorship deal with Nike

The Colombian Athletics Federation has signed a 4-year contract with endorsement sponsor Nike initiated and negotiated by AfS.
Nike follows up the recently signed individual cooperations with Colombian track athletes Ibarguen and Rodriguez.
It will be the first time in Colombian Athletics history that the team will be accompanied by an international brand.
Marketing

Rafith Rodriguez signs with sports company Nike 3-year contract

Colombian 800m shooting star Rafith Rodriguez signed yesterday a 3-year contract with sports company Nike. Rodriguez is currently competing at the indoor competitions in Europe and prepares for his first World Indoor Championships appearance in Istanbul.
Marketing

Heuck new embassador for German automobile company BMW

Road runner and German Half Marathon Champion 2010 Ingalena Heuck signed an agreement with the German known automobile company BMW. Heuck will be the brand embassador for BMW and will be included in many projects in regards of the implementation of the brand in the world of running. Heuck will further present the new model of the BMW 118d in its exclusive version.
Marketing

Marketing activities expanded for German Meetings Athletics Series 2012

AfS will expand its activities to promote the German Meetings Athletics series in 2012. The launch of the new website www.germanmeetings.de in 2011 and the restructured identity has successfully placed in Athletics.
With the launch of a "German Meetings Cup 2012" the organisation want to give a closer focus towards local and national athletes. Further special prizes for the Athletes of the Year 2012 will be honoured.
Advertising material, such as Banners, Flags, Posters and Advertising in magazines will be started. The activities will further be followed by the idea of a GM Magazine and presentational events and Championships.
The decisions were made at the annual meeting of the German Meetings organization in Berlin on November 12th.
Marketing

Ibarguen signs 2 year contract with Nike

Colombian triple jump upcomer Caterine Ibarguen has signed a 2 year contract with sport manufacturer Nike. Ibarguen will participate in the final of the World Championships today.
Marketing

Moroccan Athlete Halima Hachlaf signs with P&G Olympic Projects

Moroccos new middle distance senasation Halima Hachlaf signs Proctor & Gamble Olympic sponsorship agreement towards London 2012. Hachlaf will be included in the marketing program and related advertising for the Tide and Ariel Brands.

Halima Hachlaf is one of the leading runners on the 800m since 2 years with a personal best of 1:58.27min. Hachlaf began her international career at an early age, competing in the 800 metres at the 2003 World Youth Championships in Athletics when she was fourteen. At the 2004 World Junior Championships the following year, she recorded a personal best of 2:06.44 and reached the event final, finishing ninth. At the 2005 World Youth Championships she was fourth.

She reached the semi-finals of the 2006 World Junior Championships in Athletics and ran in 2007 a personal best of 2:02.60 at a meeting in Biberach, Germany – a mark which made her the third fastest junior woman that year. She won two medals at the 2007 African Junior Championships in Athletics, taking the silver in the 800 m and a bronze in the 1500 metres.

The 2009 season brought significant improvements for Hachlaf. She set a new best time of 2:00.91 for the silver medal at the 2009 Mediterranean Games. She competed at her first global senior competition the following month, the 2009 World Championships in Athletics. Hachlaf recorded the fifth fastest qualifying time in the heats stage, but she did not manage to finish the semi-finals, dropping out mid-race. She closed her year with an appearance at the 2009 Jeux de la Francophonie, where she won another silver medal.

At the start of the outdoor season 2010 she scored an unexpected win over her compatriot Hasna Benhassi at the Meeting International Mohammed VI d'Athlétisme de Rabat in a personal best run of 2:00.63. A few days later she ran at the Golden Gala in Rome and had a significant victory over World Championship medallists Janeth Jepkosgei and Jenny Meadows. She comfortably won in a time of 1:58.40 at the Diamond League meeting, improving her best by over two seconds and scoring her first major win of her career.
 
 
 
athletes first sportmanagement GmbH (AfS) www.ath1st.com is a full-service sport agency and global sport communication with services in client management, sportconsulting, sportmarketing, sportsponsoring, sportadvertising and sport events. AfS covers all major olympic games sport codes: soccer, athletics / track&field, tennis, swimming, as well as golf, marathon, roadraces and paraplegic sports. AfS services professional players, athletes, coaches and national teams with approved FIFA licence players agents, IAAF Athletes Representatives, Team Managers and sport agents. AfS Athletics Division offers a full service athletes tour management, including the IAAF World Athletics Championships, IAAF Diamond League, IAAF World Challenge Meetings, EAA Premium Meetings and German Meetings series, Athletics Team Base Camps (TBC) and training centers, Athletes Liaison for international competitions. Furthermore AfS is specialized in sport event security, sport hospitality, sport travel and brandmarketing in sport.